Most public art installations are meant to be looked at, leaving everyday people on the outside of the creative process. Especially for aspiring artists, who rarely get the chance to showcase their work on a massive scale.
So we created "Painted by Everyone," a live global activation where online viewers used real-time industrial robots to collectively paint a giant canvas on the streets of LA.
Created at: BBDO/NY
Once the final brushstroke dried, the collaborative masterpiece traveled straight to the prestigious
Frieze Los Angeles art fair, giving everyday creators a direct spotlight in the high-art world.
