THIS IS OFF THE WALL
“THIS IS OFF THE WALL” is an ode to those who bring a unique perspective to everything they do. Using a striking visual device that highlights the distinctive style of some of Vans’ most exciting athletes, like skateboarders Beatrice Domond and Felipe Nunes, as well as musician and actress Little Simz, the campaign celebrates the idea that we all travel different paths on our creative journeys, and because of that, our different personal experiences and points of view make us one-of-a-kind.
This is Off The Wall | Directed by Will Dohrn & Daniel Wolfe | Music by Mount Kimbie | Cinematography by Harry Wheeler | Produced by Lovesong | Edit by Fouad Gaber | Created at Anomaly
BRING THEM IN
Clos19, a new luxury lifestyle retail platform from LVMH, wanted to remind people about the value of authentic friendship and how Clos19 can help you create those precious moments. We partnered with film director, Mike Mills and composer Roger Neill, to create a short film that blends art, beauty, and different kinds of relationships, from friendship to romance.
Bring Them In | Directed by Mike Mills | Cinematography by Evan Prosofsky | Produced by MJZ | Created at Droga5
THE TRUTH IS HARD TO FIND
Press freedom has come under greater attack everywhere in the world in recent years. With this campaign, we wanted to champion the incredibly brave New York Times’ reporters around the globe, and show readers how hard they actually work to bring us the hard truth. We partnered with Oscar-nominated director Darren Aronofsky on a series of digital films that feature exclusive and unpublished outtakes and photos taken during different assignments, alongside interviews with the journalists around the world. After our campaign, the New York Times added more than 300,000 digital subscriptions, more than any other quarter in its history.
The Truth is Hard to Find: Hicks | DIRECTED BY: DARREN ARONOFSKY
The Truth is Hard to Find: Denton | Directed By Darren Aronofsky
The Truth is Hard to Find: Berehulak | Directed by Darren Aronofsky
The Truth is Hard to Find: Hanner | Directed by Darren Aronofsky
“Photojournalists risk their safety, their minds and often their lives in order to capture what is really happening in the most tumultuous parts of the world. They rush face first into war, disease and human plight to capture the horrors that are unfolding on and to our planet. Many of their images end up changing us and how we treat each other. Instead of being maligned and mistrusted, journalists should be respected and thanked. For me, it was an honor to speak with them about their methods and some of their toughest assignments. I hope the commercials pay tribute to the important work these men and women have done and continue to do.”
–Darren Aronofsky
Three of the six New York Times journalist we interviewed for the films talking about the campaign at a New York Times press conference.
From left to right: Meredith Kohut, Bryan Denton, Daniel Berehulak.
UNBELIEVABLY DELICIOUS
Pitstop | Directed by Björn Rühmann | Cinematography by Justin Brown | Edit by Rich Orrick | Produced by Smuggler | VFX by MPC | Created at Anomaly
PASSWORD: visitors
Visitors | Directed by Björn Rühmann | Cinematography by Justin Brown | Edit by Rich Orrick | Produced by Smuggler | VFX by MPC | Created at Anomaly
FAKE BOY
Fake Boy | Directed by Björn Rühmann | Cinematography by Justin Brown | Edit by Greg Scruton | Produced by Smuggler | VFX by MPC | Created at Anomaly
MARACUYÁ
“Maracuyá,” featuring the voice of acclaimed Mexican actress and producer Salma Hayek Pinault. The film highlights moments in the lives of Latino travelers with the “maracuyá,” or passion fruit, serving as the connecting element between different places and experiences, while Hayek voiceover reminds travelers of the unique benefits of traveling with Expedia. Acknowledging that the passion fruit goes by many different names across Latin American communities, “Maracuyá” showcases a montage of travel moments with the passion fruit at their center.
Maracuyá | Directed by Nico Mendez | Cinematography by Joao Botello | Produced by CANADA | Edited by Mikkel EG Nielsen | | VO: Salma Hayek | Created at Anomaly
CASA
CASA | Directed by Nico Mendez | Cinematography by Joao Botello | Produced by CANADA | Edited by Mikkel EG Nielsen | | VO: Salma Hayek | Created at Anomaly
STAGE POWER
SMALL STAGES MAKE BIG STARS.
The independent live music industry is facing an existential crisis and 2000+ independent venues are on the verge of extinction. To save their businesses, venues & promoters across the US have formed the National Independent Venue Association (NIVA). The organization seeks to help member venues get through the pandemic closures. Without help, 90% of the venues will close in 6months or less. YouTube Music partnered with NIVA on a 3-day Music Festival called Save Our Stages, to benefit independent venues.
All The World’s A Stage | Directed by Mariana & Joaquin | Edit by Jim Helton | Voice Over by Neil Young | Photography by Danny Clinch | Created at Anomaly
NEWS TONIGHT
Although natural disasters happen year-around, many don't make it to the news. Recently, it seems like the media is prioritizing easily-digestible content over the difficult and less glamorous hard news stories, like the 62,000+ disasters
The Red Cross responds to every year.
News Tonight | Directed by: Sarah Dunlop | Cinematography by: Joost Van Gelder | Edited by: Ben Jordan at WORK | Music: Circle of Sound | Created at BBDO NY
Several celebrities who’ve had been affected by the wild fires in California showed their support and shared the campaign.
Below are some behind the scenes photographs of the set design and the making of the film.
TOGETHER TASTES BETTER
In 2020, we all experienced a recalibration of our senses, inspiring a re-appreciation and re-discovery of the world around us, allowing us to taste and feel things more deeply than before. Produced remotely in Denmark from our living rooms in Brooklyn, the “Together Tastes Better” campaign, Anomaly’s very first Coke project, celebrates the silver linings of the lockdown, and all the additional time we have spent together over meals and around the table.
The films were such a success that Coke decided to run them in multiple markets all over the world, helping Anomaly become Coke’s agency of record.
“Home BBQ” for USA | Directed by Emilie Thalund | Cinematography by Kasper Tuxen | Produced by Bacon/Epoch Films | Created at Anomaly
“Homemade Pizza” for the Middle East | Directed by Emilie Thalund | Cinematography by Kasper Tuxen | Produced by Bacon/Epoch Films | Created at Anomaly
“Sobremesa” for USA | Directed by Emilie Thalund | Cinematography by Kasper Tuxen | Produced by Bacon/Epoch Films | Created at Anomaly
“Late Lunch” for USA | Directed by Emilie Thalund | Cinematography by Kasper Tuxen | Produced by Bacon/Epoch Films | Created at Anomaly
“Ordering In” for USA | Directed by Emilie Thalund | Cinematography by Kasper Tuxen | Produced by Bacon/Epoch Films | Created at Anomaly
“Asado” for USA | Directed by Emilie Thalund | Cinematography by Kasper Tuxen | Produced by Bacon/Epoch Films | Created at Anomaly
YOUR WINNING MOVE
Ore-Ida wanted to remind parents that when it comes to outsmarting picky eater during dinner time, nothing works as well as crispy tater tots.
Your Winning Move | Directed by Eric Lynne | Cinematography by Shawn Kim | Produced by Partizan | Created at Droga5
Your Winning Move :30 | Directed by Eric Lynne | Cinematography by Shawn Kim | Produced by Partizan | Created at Droga5
Post-Dinner Recap | Directed by Eric Lynne | Cinematography by Shawn Kim | Produced by Partizan | Created at Droga5
DON’T SKIP
Up to 46% of women SKIP their regular breast cancer screening because of uncomfortable and painful mammogram machines.
This means almost half of women in the world avoid their annual exam, potentially putting their healths at risk.
With these films we wanted to raise awareness about the importance of regular mammograms by educating women
about the new GE Senographe Pristina designed by women, for women’s comfort in mind.
Don’t Skip: Denise | Directed by: Jaq Martinez | Cinematography by: Chayse Irving | Edited by: Jessica Mutascio at Whitehouse | Music: Circle of Sound | Created at BBDO NY
Don’t Skip: Laura | Directed by: Jaq Martinez | Cinematography by: Chayse Irving | Edited by: Jessica Mutascio at Whitehouse | Music: Circle of Sound | Created at BBDO NY
THE UNCONTROLLABLE
The Uncontrollable | Directed by Daniel Askill | Produced by Radical Media | Created at Droga5
The Uncontrollable | Photography by: The Voorhes | Created at Droga5
Amidst the current political, social and humanitarian crisis in Venezuela and the over 100-days protests, the government decided to rewrite the constitution and prolong it’s time in power. This wasn’t well received by the Venezuelan people, who have been under the same regime for 19 years, living in overwhelming levels of scarcity, insecurity and misery. Living abroad and watching from the sidelines is hard. I wanted to contribute by inspiring the thousands of young people who risk their lives every day in these deadly protests. I posted an artwork in social media with a message that inspired strength and determination to not let things stay the same: Now or Never. It took a life of its own and became bigger than a simple post. So, I took it a step further and create shields to give protection to the “Venezuelan Warriors” and inspire them to continue fighting for freedom.
NOW THIS Interview piece about the Ahora o Nunca initiative.
The ‘Ahora o Nunca’ shields we made, featured in the front page of the New York Times, 2017.
NTN24 | Protesters protect themselves with the AHORA O NUNCA shields from gas grenades launched from the national guard.
Making the shields with wood and used plastic oil barrels.
We made a few stencils, and then people started making their own.
SEPARATION ANXIETY
Separation Anxiety is a true story based on my partners relationship with her mom and her fear of leaving her mom.
Separation Anxiety | Directed by Sean Meehan | Cinematography by Sean Meehan | Produced by Arts & Sciences | Created at BBDO NY
HAWAIIAN SHIRT
This is a story based on the fear of letting our lives pass right in front of our eyes and not realizing it.
Hawaiian Shirt | Directed by Sean Meehan | Cinematography by Sean Meehan | Produced by Arts & Sciences | Created at BBDO NY
CHRISTMAS MIRACLE
Christmas Miracle | Directed by Tomas Jonsgarden | Cinematography by Sam Levy | Produced by RESET | Created at BBDO NY
ART IN PROGRESS
New York City is one of the most beautiful cities in the world. But lately, it seems like the city that never sleeps also never stops growing. Today, Manhattan is home to 7,437 active construction sites; every single one is a fortress of unsightly green panels and clunky metal scaffoldings. These days, the green walls have completely taken over the city. But what if these eyesores were turned into a canvas for creativity?
With our new campaign, Art in Progress, we asked established and up-and-coming artists to reimagine these construction panels around the city, and turn them into original works of art. Once the panels were complete, they were placed in construction sites all over the city, transforming these common eyesores into beautiful open-air galleries that inspired New Yorkers to Stir Creativity.
Art in Progress [Case Study] | Artists: ADAM LUCAS, MATTHEW GRABELSKI, CHRISTY LEE ROGERS, JOAQUIN SALIM, MALIK ROBERTS, IVAN ALIFAN, JIM HOUSER | Created at BBDO NY
CLEANING LADY
Homeowners don’t realize that a lot of insurances don’t cover them when someone else get hurts in their home.
Mayhem is here to enlighten those people.
Cleaning Lady | Directed by Phil Morrison | Cinematography by Darius Wolski | Produced by Epoch | Created at Leo Burnett
MAYHEM ORIGINAL
Since everybody watches the Superbowl, we wanted to remind everyone watching that mayhem have been and will always be everywhere
Original Mayhem | Directed by Phil Morrison | Cinematography by Darius Wolski | Produced by Epoch | Created at Leo Burnett
MAYHEM TIMELINE
We gave Mayhem a home on Facebook where we would recall all the things he’s done since the beginning of time.
Mayhem Facebook Timeline Case Study
HAPPY HONDA DAYS
Because of the overwhelming amount of holiday ads that pop up every December, it’s hard for car brands to stand out during Christmas time. To break from all the santa-related clutter, we decided to remind potential buyers of the exhilarating feeling of getting something you really want for Christmas, and to do that, we recruited their favorite childhood toys. Thanks to Gumby, Skeletor and company, 2012 was the highest selling holiday for Honda to date.
"People are coming into the dealerships and talking about Gumby"
–Forbes (link here)
Skeletor | Directed by Todd Mueller + Fletcher Moules | Cinematography by Simon Duggan | Produced by Psyop | Created at RPA
Gumby | Directed by Todd Mueller + Fletcher Moules | Cinematography by Simon Duggan | Produced by Psyop | Created at RPA
Stretch Armstrong | Directed by Todd Mueller + Fletcher Moules | Cinematography by Simon Duggan | Produced by Psyop | Created at RPA
Strawberry Shortcake | Directed by Todd Mueller + Fletcher Moules | Cinematography by Simon Duggan | Produced by Psyop | Created at RPA
Jem and G.I. Joe | Directed by Todd Mueller + Fletcher Moules | Cinematography by Simon Duggan | Produced by Psyop | Created at RPA
Little People | Directed by Todd Mueller + Fletcher Moules | Cinematography by Simon Duggan | Produced by Psyop | Created at RPA
PRESS: DAILY GLOBE AND MAIL
PRESS: USA TODAY / BUZZ:60
CASE: ON CYBER MONDAY, ONE OF THEBUSIEST SHOPING DAYS ONLINE, SKELETOR TOOK OVER HONDA'S TWITTER ACCOUNT.
DRIVE A FIRESTONE
No, Firestone does not make cars, but it is a car company. Sort of.
DRIVE A FIRESTONE "HORSES" :30
DRIVE A FIRESTONE "MILK RUN" :30
DRIVE A FIRESTONE "ANTHEM" :60
DRIVE A FIRESTONE "SMELL" :15
DRIVE A FIRESTONE "FEEL" :!5
DRIVE A FIRESTONE "1997" :15
AGENCY: LEO BURNETT | CLIENT: FIRESTONE | PRODUCTION: RADICAL MEDIA | POST: THE MILL | DIRECTED BY JEFF SWART
DOG DREAMS
What do dogs dream about? Obviously about fetching.
Uploaded by joaquin salim on 2017-08-28.
AGENCY: LEO BURNETT | CLIENT: PURINA PRO PLAN | DIRECTED BY LANCE ACCORD
HONDA FIT
Millennials, Millennials, Millennials, Whatever that is, fits in the new Honda Fit.
The All-New 2015 Fit: Yogis, Carpets, Yachts and Aliens
The All-New 2015 Fit: Biker, Fortune, Cup, Meerkat
Below some bloopers.
And finally, a prank we did to millennials.
STUNT: BRAD " THE LYFT DRIVER" STARRING NICK THUNE
AGENCY: RPA | CLIENT: HONDA | PRODUCTION: BISCUIT | DIRECTED BY MIKE MCGUIRE | DP: TOBY IRWIN
IT’S GONNA BE MAYHEM
The Sugarbowl is a Mayhem event itself, so we created a place where fans can insult each other and heat up before the game.
They could also take selfies, but mostly insult each other. Instagram, wasn’t popular back then.
#Gonnabemayhem Case Study
Social Component | Twitter + Instagram
We also gave away Mayhem butterfly bandaid stickers for people to become Mayhem for a day. Thousands of mayhems were found under the #gonnabemayhem.
Bus Shelters & Magazine Ads
AGENCY: LEO BURNETT | CLIENT: ALLSTATE | PHOTOGRAPHY: MARTIN SCHOELLER
SNACK ATTACK
The Honda Odyssey has a vacuum in the back.
To announce that amazing feature to the world, we decided to attack America’s favorite snack brands on twitter.
How? by having the vacuum take over the official Honda Twitter page and go rogue.
Honda Odyssey Snack Attack | Twitter Activation
NAKED AT CANNES
Agencies and Clients rarely confront each other and open up about their relationship.
RPA was giving a panel at the Cannes Lions Festival about this pressing issue within the industry.
And to promote the panel we shot a bunch of people naked around the office.
We also encouraged everyone at the festival to get naked as well.
The Naked Truth: Teaser
ROAMING GNOME
We tried. Really hard. But didn’t happened.
But is a good memory of pushing hard to animate an inanimate object and not being able to sell it through.
Travelocity Roaming Gnome Animation Test